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School Data Managed

Meet the Team


Chris Beeden

Managing Director

Commercial / Strategy

Chris has over 22 years' experience of working with and for schools. You've got to love school data to have acquired that wealth of knowledge and expertise. Chris believes that school improvement begins and ends in the classroom - and that data can play a crucial role within that process.

Chris began working for Capita in 1998 supporting schools in their application of SIMs core, assessment and Nova software. He wanted to directly see how school data operated within the school environment so moved from Capita to a large secondary school with sixth form and there consolidated and developed his experience and skill in asessement processes at primary, secondary and post 16 level; school census returns; timetabling and organisation of cover and examination administration.

Chris has been Managing Director of School Data Managed for 4 years and in that time the company has supported over 50 schools and a number of MATs in many areas of processing and analysing school data, including providing key information for 12 Ofsted inspections. Currently, the School Data Managed team are focusing on rolling out a Power Bi dashboard solution for an easy access, 'one look' overview of all school data.

Outside of the world of school data, Chris is a great follower of football data!


Luke Selby-Law

Data Analyst

Client Delivery

Luke has been working some data magic for School Data Managed since March 2020. He's proving to be something of a wizard at using Power Bi Software to extract data and manipulate it into a user-friendly format with great aesthetic appeal. Currently, he's bringing these skills on site to a number of schools and his enthusiasm and ability to solve problems make him a vital member of the team.

Luke completed a Level 3 Apprenticeship as an Infrastructure Technician, gaining experience in Windows Server, Network administration and other IP troubleshooting. He then spent 2 years providing technical support to a number of schools, in addition to being permanently based in one school for a year. In these settings, he was able to develop technical SIMs administration knowledge, audio visual experience, installations and a variety of fault fixing techniques.


Anna Beeden

Business Development & Administration

Anna has joined School Data Managed this year after 20 years as a secondary English classroom teacher. Armed with her knowledge of the inner workings of the classroom, she's currently focusing on marketing our Power Bi solutions; processing the business administration and, when required, correcting spelling mistakes (in red) made by other members of the team.


Greg Beeden

Junior Data Analyst

Greg is the newest member of the team. An exceptional mathematician, he is on a gap year before he begins university in 2022. He is making a valuable contribution to our data support team.




"Following the removal of primary levels, it would have been very easy to buy in one of the many expensive commercial packages that were on offer. Like many schools, we were not convinced that their clarity and ease of use would make them effective in the long term. Where Chris has been invaluable is that, as we developed our own approach, he was able to understand what we were looking for and ensure that our assessment principles were met. Assessment approaches are always evolving and Chris is just a phone call away when we need him."

Adam Palmer

Head Teacher

St. John Rigby Catholic Primary School

"Chris joined Biddenham in 2014 and was instrumentally in transforming our use of data to support improved student outcomes. A year after he joined the school had a successful OFSTED inspection and a great deal of credit must go to Chris for his work before and during the inspection in contributing to such a positive outcome. In a complex data world Chris brings success-enabling clarity. I cannot recommend him highly enough."

David Bailey

Head Teacher

Biddenham International School and Sports Colege

"We have worked with Chris for a number of months and have been impressed with the bespoke, professional service provided to our school. The data tracking system that has been devised saves us a considerable amount of time and allows us to focus on analysis, next steps and impact. The follow up support and advice has been excellent. Thank you."  

Anita Hemsley

Head Teacher 

Priory Lower School

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